JaiGarten
JaiGarten
A Thai-German Fusion restaurant
based in Salt Lake City, Utah
TIMELINE
PROJECT TYPE
SOFTWARE
DELIVERABLES
TIMELINE
PROJECT TYPE
SOFTWARE
DELIVERABLES
TIMELINE
PROJECT TYPE
SOFTWARE
DELIVERABLES
TIMELINE
PROJECT TYPE
SOFTWARE
DELIVERABLES
Six Weeks
Branding, Experience Design
Illustrator, InDesign, Photoshop, Figma
Presentation Deck, Brand system, Mockups
Six Weeks
Branding, Experience Design
Illustrator, InDesign, Photoshop, Figma
Presentation Deck, Brand system, Mockups
Brand Story
Anneliese Meyer grew up in central Utah deeply connected to her family’s German heritage. Her grandparents, immigrants from Germany, intentionally preserved cultural traditions through a weekly brunch rooted in food and time together.
Anneliese Meyer grew up in central Utah deeply connected to her family’s German heritage. Her grandparents, immigrants from Germany, intentionally preserved cultural traditions through a weekly brunch rooted in food and time together.
While studying at the University of Utah, Anneliese met Arthit, a Thai foreign exchange student. Their friendship quickly grew, and Arthit was soon welcomed into the family’s weekend brunch tradition. After graduating and marrying, the couple continued to celebrate both their shared and distinct cultural backgrounds through food.
While studying at the University of Utah, Anneliese met Arthit, a Thai foreign exchange student. Their friendship quickly grew, and Arthit was soon welcomed into the family’s weekend brunch tradition. After graduating and marrying, the couple continued to celebrate both their shared and distinct cultural backgrounds through food.
As they considered how to pass these traditions on to future generations, they recognized cuisine as a powerful and accessible expression of culture. Their exploration of German-Thai fusion dishes eventually grew into a passion that inspired the creation of a business.
As they considered how to pass these traditions on to future generations, they recognized cuisine as a powerful and accessible expression of culture. Their exploration of German-Thai fusion dishes eventually grew into a passion that inspired the creation of a business.
JaiGarten was established in Salt Lake City’s Sugar House neighborhood, an eclectic and vibrant area near the University of Utah. The restaurant was intentionally designed to welcome families, children, and professionals, creating an inclusive space rooted in cultural exchange.
JaiGarten was established in Salt Lake City’s Sugar House neighborhood, an eclectic and vibrant area near the University of Utah. The restaurant was intentionally designed to welcome families, children, and professionals, creating an inclusive space rooted in cultural exchange.
Process
THE NAME
Jai translates to “heart” in Thai, while garten means “garden” in German. Together, JaiGarten represents a shared garden of the founders’ hearts, a space where cultures grow, merge, and flourish.
THE NAME
Jai translates to “heart” in Thai, while garten means “garden” in German. Together, JaiGarten represents a shared garden of the founders’ hearts, a space where cultures grow, merge, and flourish.
JAI
JAI
JAI
garten
garten
garten
THE BRAND
Fusion, at its core, is the act of connection. This concept led to a ribbon as the primary visual metaphor: a flexible yet stable form capable of adapting across applications. When abstracted, the ribbon’s edge becomes an arrow shape, which can be repeated and layered to visually suggest movement, unity, and coming together.
THE BRAND
Fusion, at its core, is the act of connection. This concept led to a ribbon as the primary visual metaphor: a flexible yet stable form capable of adapting across applications. When abstracted, the ribbon’s edge becomes an arrow shape, which can be repeated and layered to visually suggest movement, unity, and coming together.
Results
JaiGarten is a warm, generous, and inviting restaurant that encourages connection and cultural curiosity. Through its food, branding, and interior space, it welcomes guests to experience the beauty and harmony of German and Thai traditions.
JaiGarten is a warm, generous, and inviting restaurant that encourages connection and cultural curiosity. Through its food, branding, and interior space, it welcomes guests to experience the beauty and harmony of German and Thai traditions.
