The Ascender
The Ascender
A typography themed boutique hotel in Chicago, Illinois
A design summer camp for interested
high schoolers based in Chicago
TIMELINE
PROJECT TYPE
SOFTWARE
DELIVERABLES
TIMELINE
PROJECT TYPE
SOFTWARE
DELIVERABLES
TIMELINE
PROJECT TYPE
SOFTWARE
DELIVERABLES
Six Weeks
Branding, Experience Design
Illustrator, InDesign, Photoshop, Figma
Presentation Deck, Brand system, mockups
Six Weeks
Branding, Experience Design, Publication Design
Illustrator, InDesign, Photoshop, Figma
Printed publication, Presentation Deck,
Branded Materials
MY ROLE
MY ROLE
Ideation, Visual Direction, Mockups, Typography Designer
Ideation, Visual Direction, Mockups, Typography Designer
The Brief
Utilizing three custom typefaces, create a unique entity displaying the strengths of the typography, and incorporate them into a brand identity.
Utilizing three custom typefaces, create a unique entity displaying the strengths of the typography, and incorporate them into a brand identity.
Process
Once I and my collaborators designed our resurrected typefaces, our three distinct styles were paired with one another to create something unique. Due to the midwestern roots of the typefaces Cordage and Chicago 38, our team decided to create something based in Chicago.
After discovering the beautiful Donahue building in Printer’s Row, we created a typeface themed boutique hotel, deemed, The Ascender. The mark, utilizing the typeface, Dosage, by Kieran Wilson, resembles the front door of the Donahue building, home of the hotel. Cordage is used as a subheading, while Chicago 38 was utilized in the attached hotel restaurant and bar, Vantage.
Once I and my collaborators designed our resurrected typefaces, our three distinct styles were paired with one another to create something unique. Due to the midwestern roots of the typefaces Cordage and Chicago 38, our team decided to create something based in Chicago.
After discovering the beautiful Donahue building in Printer’s Row, we created a typeface themed boutique hotel, deemed, The Ascender. The mark, utilizing the typeface, Dosage, by Kieran Wilson, resembles the front door of the Donahue building, home of the hotel. Cordage is used as a subheading, while Chicago 38 was utilized in the attached hotel restaurant and bar, Vantage.
Results
The Ascender Hotel exudes luxury, offering a comfortable experience for all who stay. The deep red and blue utilized in the brands for the hotel and bar communicate an elevated experience for Chicago locals and tourists.
The Ascender Hotel exudes luxury, offering a comfortable experience for all who stay. The deep red and blue utilized in the brands for the hotel and bar communicate an elevated experience for Chicago locals and tourists.
